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Cookie Policy

This Cookie Policy explains what cookies are, how Flutrus (flutrus.xyz) uses them, and the choices you have regarding their use. Please read this policy carefully alongside our Privacy Policy and Terms & Conditions.

Effective Date: June 1, 2026 Jurisdiction: Federal Republic of Nigeria Contact: support@flutrus.xyz

1 What Are Cookies?

Cookies are small text files that are placed on your device β€” computer, smartphone, or tablet β€” when you visit a website. They are widely used to make websites work more efficiently, remember your preferences, and provide information to website owners about how their site is being used.

Cookies are created by the web server of the site you are visiting and stored in your browser. Each time you return to that website, your browser sends the cookie back to the server, allowing the site to recognise you and remember information about your previous visit.

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First-Party Cookies

Set directly by Flutrus to make the Website function correctly and remember your preferences.

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Third-Party Cookies

Set by external services we use, such as Google AdSense and Google Analytics, to deliver ads and analyse traffic.

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Session vs Persistent

Session cookies expire when you close your browser. Persistent cookies remain on your device for a defined period or until you delete them.

Similar Technologies: In addition to cookies, Flutrus and its third-party partners may use web beacons (also known as pixel tags or clear GIFs), local storage, and similar tracking technologies. This Cookie Policy applies to all such technologies collectively.

2 How We Use Cookies

Flutrus uses cookies and similar tracking technologies for the following purposes:

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Essential Operations

To ensure the Website functions correctly, securely, and reliably β€” including session management, security protections via Cloudflare, and load balancing.

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Traffic Analytics

To understand how visitors discover and interact with our content, which articles are most popular, how long users spend on pages, and where they come from.

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Advertising Delivery

To serve contextually and behaviourally relevant advertisements through Google AdSense, and to measure the performance and reach of those advertisements.

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Ad Personalisation

To allow Google AdSense to show you advertisements that are relevant to your interests based on your browsing history across websites that use Google's advertising services.

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Frequency Capping

To limit the number of times you see the same advertisement, ensuring a better and less repetitive browsing experience.

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Content Performance Testing

To test and optimise how different content formats, layouts, and editorial structures perform with our readership.

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Localisation

To detect your approximate geographic region (country/language) in order to serve appropriately localised content where applicable.

3 Types of Cookies We Use

We categorise the cookies used on Flutrus into the following types:

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Strictly Necessary Cookies

Always Active β€” cannot be disabled

Required
These cookies are essential for the Website to function and cannot be disabled. They are typically set in response to actions you take, such as setting security preferences or navigating the site. They do not store any personally identifiable information. Examples include session management cookies, Cloudflare security cookies, and CSRF protection tokens.
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Analytics & Performance Cookies

Help us improve the Website

Analytics
These cookies collect anonymous information about how visitors use Flutrus β€” for example, which pages are visited most frequently, how users arrive at the Website, and any errors encountered. All data collected is aggregated and anonymised. We use Google Analytics for this purpose. Disabling these cookies will not affect your ability to use the Website.
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Advertising & Targeting Cookies

Used by Google AdSense to personalise ads

Advertising
These cookies are set by Google AdSense and its partners to build a profile of your interests and show you relevant advertisements on Flutrus and other websites. They do not store directly personal information but are based on uniquely identifying your browser and internet device. You can opt out of personalised advertising at any time through Google's Ad Settings.
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Preference & Functionality Cookies

Remember your settings and choices

Preference
These cookies allow the Website to remember choices you make β€” such as your preferred language or region β€” in order to provide a more personalised experience. Disabling these cookies may affect certain features and reduce the quality of your browsing experience on Flutrus.

πŸ’° Google AdSense Cookies

Flutrus uses Google AdSense to display advertisements. Google AdSense places cookies on your device to serve you relevant ads and measure their performance. These are third-party cookies set by Google LLC.

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Personalised Advertising

Google uses the DoubleClick cookie and similar identifiers to show you ads based on your previous browsing history across websites that use Google's advertising network. This means ads on Flutrus may reflect your broader interests across the internet.

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Ad Performance Measurement

Google AdSense sets cookies to measure the effectiveness of advertisements β€” tracking metrics such as click-through rates, impressions, and conversion events for advertisers.

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Frequency Management

Cookies are used to control how often you see the same advertisement, preventing repetitive ad exposure which degrades user experience.

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Cross-Site Tracking

Google's advertising cookies may track your activity across multiple websites to build an interest profile. This tracking occurs across all websites that participate in Google's Display Network, not just Flutrus.

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Data Transfer

Data collected by Google AdSense cookies may be transferred to and stored on Google's servers in the United States. This transfer is governed by Google's standard contractual clauses and privacy shield commitments.

Opt out of Google personalised ads: Visit Google Ads Settings to manage or opt out of personalised advertising by Google. You can also visit aboutads.info or install the Google Analytics Opt-out Browser Add-on.

πŸ“Š Analytics Cookies

Flutrus uses Google Analytics to collect anonymous, aggregated data about how visitors interact with our Website. This data helps us understand what content resonates with our readers, where traffic comes from, and how to improve the editorial and technical quality of the platform.

What We Collect

Pages visited and time spent, browser and device type, approximate geographic region (country/city), traffic source (search, direct, referral), and on-page interactions.

What We Do Not Collect

We do not use Google Analytics to collect any personally identifiable information such as names, email addresses, or precise location data.

Data Processing

Analytics data is processed by Google LLC in accordance with Google's Privacy Policy. We have enabled IP anonymisation in our Google Analytics configuration, which means your IP address is truncated before processing.

Retention Period

Analytics data is retained in Google Analytics for 26 months, after which it is automatically deleted. Aggregated, anonymised reporting data may be retained indefinitely.

To opt out of Google Analytics tracking across all websites, you can install the Google Analytics Opt-out Browser Add-on, which is available for all major browsers.

7 Third-Party Cookies

In addition to cookies set by Flutrus directly, certain third-party services integrated into our Website may also set cookies on your device. Flutrus does not control these third-party cookies. The following third parties may set cookies when you visit Flutrus:

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Google LLC

Google Analytics, Google AdSense, DoubleClick

Analytics, advertising personalisation, ad performance measurement, and frequency capping.

View Cookie & Privacy Policy
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Cloudflare, Inc.

Cloudflare CDN & Security

Bot detection, DDoS protection, performance optimisation, and security challenge verification.

View Cookie & Privacy Policy
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Unsplash & Image CDNs

Editorial image delivery

Some images may be served from third-party image CDNs that may set performance or analytics cookies.

View Cookie & Privacy Policy

We recommend reviewing the cookie and privacy policies of each third-party service listed above to understand how they use the data they collect independently.

9 Managing Your Cookie Preferences

You have the right to decide whether to accept or reject cookies. You can manage your cookie preferences in several ways, as described below. Please note that restricting or disabling certain cookies may affect the functionality and user experience of Flutrus.

⚠️ Important: Strictly necessary cookies (such as CSRF protection and Cloudflare security cookies) cannot be disabled as they are essential for the Website to operate securely and correctly.

10 Browser Controls

Most web browsers allow you to control cookies through their settings. You can configure your browser to refuse all cookies, to accept only certain cookies, or to alert you when a cookie is being set. The following links provide instructions for managing cookies in commonly used browsers:

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Google Chrome

Manage cookies in Chrome settings under Privacy and security.

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Mozilla Firefox

Control cookies under Firefox Preferences β†’ Privacy & Security.

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Apple Safari

Manage cookies in Safari Preferences β†’ Privacy.

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Microsoft Edge

Control cookies in Edge Settings β†’ Cookies and site permissions.

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Opera

Manage cookies under Opera Preferences β†’ Advanced β†’ Privacy.

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Mobile Browsers

For mobile browsers, check your device's browser settings under Privacy or Site Settings.

Please note that restricting cookies may prevent you from taking full advantage of the Flutrus Website. The Website's core reading experience will remain available, but some functionality may be reduced.

11 Opt-Out Options

In addition to browser controls, you can use the following dedicated opt-out tools to manage how specific third-party services track and use your data:

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Google Personalised Ads Opt-Out

Visit Google Ads Settings to review and manage how Google uses your data for personalised advertising. You can turn off personalised ads while still seeing non-personalised ads.

Visit Google Ads Settings
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Google Analytics Opt-Out

Install the official Google Analytics Opt-out Browser Add-on to prevent Google Analytics from collecting data about your visits across all websites that use it β€” not just Flutrus.

Install GA Opt-out Add-on
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Network Advertising Initiative (NAI)

The NAI provides a tool that allows you to opt out of interest-based advertising from all NAI member companies in one place.

Visit NAI Opt-out Tool
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Your Online Choices (European & Global)

Visit YourOnlineChoices.eu to manage interest-based advertising from the participating companies of the European Interactive Digital Advertising Alliance (EDAA).

Visit YourOnlineChoices
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Digital Advertising Alliance (DAA)

Use the DAA's AdChoices opt-out tool to opt out of interest-based advertising from participating companies, including Google.

Visit AdChoices

12 Do Not Track Signals

Some web browsers include a Do Not Track (DNT) setting that sends a signal to websites requesting that your browsing activity not be tracked. There is currently no universally accepted standard for how websites should respond to DNT signals.

At this time, Flutrus does not alter its data collection or use practices in response to DNT browser signals, as there is no consistent industry standard for interpreting them. This includes data collected through Google Analytics and served via Google AdSense, which operate under their own privacy frameworks.

If a universal DNT standard is adopted in the future, we will update this Cookie Policy accordingly. In the meantime, we encourage you to use the opt-out options listed in Section 11 to control how your data is used for advertising and analytics purposes.

14 Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use, changes in applicable law, or updates to our third-party service integrations. When we make material changes, we will update the Effective Date at the top of this page.

We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies. Your continued use of Flutrus following any updates to this policy constitutes your acceptance of the revised terms.

For significant changes β€” such as the introduction of new categories of cookies or new third-party advertising partners β€” we will make reasonable efforts to notify you by posting a prominent notice on the Website.

πŸ“¬ Contact Us

If you have any questions, concerns, or requests about this Cookie Policy or the cookies we use, please contact us:

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Website flutrus.xyz
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We aim to respond to all cookie-related enquiries within 30 working days.

This Cookie Policy was last updated on June 1, 2026 and is effective for all users of flutrus.xyz.  Β·  Privacy Policy  Β·  Terms & Conditions  Β·  support@flutrus.xyz  Β·  Governed by the laws of the Federal Republic of Nigeria.